The program Business Journalism, SMM & PR trains highly qualified specialists capable of creating and promoting media content for businesses, social networks, and media platforms, as well as effectively managing reputation and shaping public opinion. The program includes business and economic journalism, PR-technologies, social media marketing, and marketing communications, with practice in a media-studio.

— Modern PR-Technologies

— Blogging and PR-Text Writing

— Digital Photography

— TV News: Practical Course

— Storytelling and Longreads

— Advertising

— Usability and SEO Promotion

— Design

— Mass Media.

— Creation of high-quality business media content: Ability to produce informative texts and materials for websites, social media, and digital platforms

— Use of modern information technologies: Working with photo, audio, video, and multimedia tools for effective information presentation

— Business environment analysis and marketing mindset: Ability to evaluate economic processes, trends, and audience behavior in the media space

— PR communications and brand promotion: Skills inbuilding public relations, reputation management, and promotion of organizations or personal brands

— Work with digital tools and SEO content: Ability to create effective online texts, optimize them for search engines, and use content management systems.

— 3-year program, government grants from the Ministry of Education and Science of the Republic of Kazakhstan, as well as grants and discounts from media holdings “Alash Media Group (Tengry News)” and “Alatau Akparat (Almaty Aqshamy, Vecherniy Almaty)”, and discounts from IITU Olympiads

— Students study 2 years at IITU and 2 years at A. Mickiewicz University, receiving two diplomas — Kazakhstani and European (double degree with A. Mickiewicz University, Poland) (for those interested)

— Instruction available in the English, Kazakh, and Russian languages; 100% opportunity for academic mobility for a semester or a year at partner universities abroad

— Practice-oriented training: Education in multimedia labs and partner media organizations, with international lecturers and local professionals with obligatory real media experience

— 100% employment opportunity by the 4th year, with broad career prospects.

— SMM Specialist/Social Media Manager: Managing company social media pages, developing content plans, and engaging with audience

— PR Specialist/Public Relations Manager: Developing PR campaigns, working with media, and building a positive brand image

— Media Journalist: Creating, editing, and publishing media content (texts, photos, videos) for TV, radio, print and online publications, for websites, and brands

— Marketer/Digital Marketer: Developing marketing strategies, analyzing target audiences, and advertising campaigns

— PR and Social Media Manager in companies: Comprehensive management of reputation, corporate blogs, and social media channels.