Перейти к содержимому
Undergraduate · 4/3 years

Business journalism, SMM & PR

Create media content about business, manage brand reputation, and build communications with audiences. The program combines journalism, PR, SMM, marketing, and digital media. 2. For those wishing to study abroad, there is a 2+2 double degree program. A student enrolls in the journalism program at IITU on a general basis and becomes a student at two universities - IITU and the University of... A. Mickiewicz (Poland), 2 years of study in Almaty, at IITU and 2 years of study in Poznan, Poland. https://amu.edu.pl/en/main-page/amu-directory/faculties/faculty-of-political-science-and-journalism 3. The opportunity to take one semester of courses at a foreign partner university - at universities in Turkey, the Czech Republic, Poland, Korea, Malaysia, Germany 4. Participation in a two-week annual media school at a foreign partner university https://iitu.edu.kz/ru/news/international-media-school-in-poland-where-knowledge-meets-experience/

Language
Kazakh, Russian
Tuition
1,299,000 ₸

About the program

Tell stories about your business and develop brands

Learn to understand economic processes, create business content, and promote companies in the digital environment. You'll master media planning, reputation management, social media, and communications effectiveness evaluation.

What you will learn

  • Create materials about business and economics
  • Check data and information sources
  • Develop communication strategies
  • Promote brands on social media
  • Manage the reputation of companies
  • Work with the media and opinion leaders
  • Analyze audience and media metrics
  • Responding to communication crises

Учебный план

Что вы будете изучать

From the fundamentals of journalism and economics to social media management, PR strategies, and complex communications projects.

1 year

Media and business

  1. 01 Advertising
  2. 02 Fundamentals of Economics and Business
  3. 03 Basics of Communication
  4. 04 Blog journalism
2 year

Content and promotion

  1. 01 SMM and content marketing
  2. 02 Copywriting and storytelling
  3. 03 Photo and video production
  4. 04 Media planning
3 year

PR and reputation

  1. 01 Strategic communications
  2. 02 Reputation management
  3. 03 Working with the media
  4. 04 Social media analytics
4 year

Work in the industry

  1. 01 Anti-crisis communications
  2. 02 Communications Project Management
  3. 03 Industrial practice
  4. 04 Graduation media project

Career

Where graduates work

Graduates work in business media, PR agencies, press services, and company communications teams. Graduates work in large companies as PR department heads, including banks (Halyk Bank, Kaspi Bank), pharmaceutical companies, consulates and embassies, television, online publications, and glossy magazines, and create their own projects. They are in demand in any company that requires promotion and advertising, design, and content.

  • Business Journalist
  • PR Manager
  • SMM Manager
  • Communications Specialist
  • Content Manager
  • Press Secretary
  • Media Analyst
  • The videographer
  • Reputation Manager
  • Advertising Specialist

Other programmes in group B042

Choose another educational programme within this group

6B03202

Digital journalism

Create content for modern media platforms and tell stories using text, photos, videos, graphics, and data. The program combines journalism, digital technologies, design, and multimedia production. 2. For those who wish to study abroad, there is a 2+2 dual diploma program. The student enrolls on a general basis at IITU in the journalism major and becomes a student at two universities — IITU and the University of Adam Mickiewicz (Poland). The student studies for 2 years in Almaty, at IITU and for 2 years in Poznań, Poland. https://amu.edu.pl/en/main-page/amu-directory/faculties/faculty-of-political-science-and-journalism 3. The opportunity to take courses for one semester at a foreign partner university — at universities in Turkey, the Czech Republic, Poland, Korea, Malaysia, and Germany. 4. Participation in a two‑week annual media school at a foreign partner university: https://iitu.edu.kz/ru/news/international-media-school-in-poland-where-knowledge-meets-experience/

reading literacy + history of Kazakhstan + 2 creative exams
Learn more
6B03203

International Journalism and Internet Security

1. Create media content for an international audience and work confidently in the digital environment. The program combines journalism, foreign languages, multimedia technologies, and the basics of internet security. 2. For those wishing to study abroad, a 2+2 double degree program is available. Students enroll in the journalism program at IITU on a standard basis and become students at two universities – IITU and A. Mickiewicz University (Poland). They spend two years of study in Almaty, at IITU, and two years of study in Poznan, Poland. https://amu.edu.pl/en/main-page/amu-directory/faculties/faculty-of-political-science-and-journalism 3. Opportunity to take one semester of courses at a foreign partner university - at universities in Turkey, the Czech Republic, Poland, Korea, Malaysia, Germany 4. Participation in a two-week annual media school at a foreign partner university https://iitu.edu.kz/ru/news/international-media-school-in-poland-where-knowledge-meets-experience/

Reading literacy + History of Kazakhstan + 2 creative exams
Learn more
6B03204

Broadcast journalism

learn how to work in the frame, create videos, take interviews, conduct live reports, work live, be a TV presenter, a TV commentator 2. For those who want to study abroad, there is a 2+2 double degree program. A student enters IITU on a general basis for a journalism degree and becomes a student at two universities - IITU and the University named after him. A.Mickiewicz (Poland), 2 years of study in Almaty, in IITU and 2 years of study in the city of Poznan, Poland. https://amu.edu.pl/en/main-page/amu-directory/faculties/faculty-of-political-science-and-journalism 3. The opportunity to take courses for one semester at a foreign partner university — at universities in Turkey, the Czech Republic, Poland, Korea, Malaysia, and Germany. 4. Participation in a two‑week annual media school at a foreign partner university: https://iitu.edu.kz/ru/news/international-media-school-in-poland-where-knowledge-meets-experience/

reading literacy + history of Kazakhstan + 2 creative exams
Learn more

Готовы начать путь в IT?

Узнайте больше о передовых образовательных программах IITU, требованиях к поступлению и начните процесс подачи документов уже сегодня.

Версия сайта для слабовидящих