Course · MRK6702
Digital Marketing and Brand Management
Course information
- Course code
- MRK6702
- Credits (ECTS)
- 5
- L + S + Lab
- 15 + 30 + 0
- Year / semester
- Year 4 / semester 7
- Level of course
- Bachelor's degree
- Component
- Minor
- Cycle
- BD
- Final assessment
- Examination
- Educational programme
- 6B06106 Computing and software
- Curriculum
- Вычислительная техника и программное обеспечение (2023-2027)
Minor track course.
Course description
This course aims at helping students master the skills of promoting products and services on the Internet. It includes achieving an understanding of the business environment of e-business, the ability to formulate a strategy for the promotion of goods and services, and monitoring the results of promotion in order to achieve an understanding of the needs of the end consumer of goods and services.
Student workload
| Type of work | Hours per week | Weeks | Total hours per semester |
|---|---|---|---|
| Lectures (L) | 1 | 15 | 15 |
| Seminars and practical classes (S) | 2 | 15 | 30 |
| Independent work under instructor supervision | 1 | 15 | 15 |
| Independent student work | 6 | 15 | 90 |
| Total | 150 |
1 credit = 30 academic hours; a semester lasts 15 weeks.
Source: Platonus, working curriculum for the 2026–2027 academic year.
← Programme curriculum