Course · MGT6791
Ecommerce Basics
Course information
- Course code
- MGT6791
- Credits (ECTS)
- 5
- L + S + Lab
- 15 + 30 + 0
- Year / semester
- Year 3 / semester 6
- Level of course
- Bachelor's degree
- Component
- Minor
- Cycle
- PD
- Final assessment
- Examination
- Educational programme
- 6B06106 Computing and software
- Curriculum
- Вычислительная техника и программное обеспечение (2024-2028)
Minor track course.
Course description
The aim of the course is to study the principles of e-commerce from a business perspective, providing an overview of business and technology topics, business models, virtual value chains, as well as social innovation and marketing strategies. In addition, some of the main issues related to e—commerce will be studied - security, privacy, intellectual property rights, authentication, encryption, acceptable use policies and legal obligations. Students will create their own web presence and sell it using an online platform.
Topics covered include: e-business models, e-business infrastructure, Internet sales and marketing, web server hardware and software, B2C and B2B strategies, virtual communities, web portals, e-commerce software, payment systems, social networks, security. and user experience.
Student workload
| Type of work | Hours per week | Weeks | Total hours per semester |
|---|---|---|---|
| Lectures (L) | 1 | 15 | 15 |
| Seminars and practical classes (S) | 2 | 15 | 30 |
| Independent work under instructor supervision | 1 | 15 | 15 |
| Independent student work | 6 | 15 | 90 |
| Total | 150 |
1 credit = 30 academic hours; a semester lasts 15 weeks.
Source: Platonus, working curriculum for the 2026–2027 academic year.
← Programme curriculum