Blogging and Creating PR Texts

The discipline studies both theoretical and practical aspects of blogging as a PR technology. Blogging uses the unique capabilities of the global Internet, which have become innovative in the field of information provision. This has been the reason why PR specialists use blogs as a PR tool. During the course, the student acquires practical skills in creating texts for the Internet space. The objective of the course is to train students to blog professionally and create texts aimed at attracting an interested audience by regularly publishing content. The student will become familiar with the components of a successful blog, learn how to write company blogs in order to attract new clients and maintain contact with current ones, increase awareness, talk about promotions and offers, and demonstrate expertise.